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Inspiration

Success and Failure Createthe Same Vertigo

Elizabeth Gilbert
Elizabeth Gilbert
Apr 25, 2014
7 min read
Watch · 7

A few years ago, Elizabeth Gilbert was standing at JFK Airport waiting to board a flight when two women approached her—neither trying to hide their appraisal. "You got something to do with that whole 'Eat, Pray, Love' thing that's been going on lately?" one of them asked. Gilbert confirmed she had, and her interlocutor triumphantly smacked her friend: "See, I told you—that's that girl who wrote that book based on that movie." The moment felt like a reckoning, one of those encounters that measure the distance between who you were and who the world now believes you are. Gilbert was grateful for the recognition. She was also, she would later understand, deeply disoriented by it.

For context: Gilbert had spent nearly six years as a diner waitress after college, working and writing and failing to get published. Every single day brought rejection letters. It was, she recalls, "devastating every single time." Yet she had pushed through those years by holding fast to a singular conviction: she loved writing more than she hated failing at it. She wasn't going to quit. She was, in her own phrase, "going home"—and for her, home meant the work of writing itself, the practice of it, regardless of whether anyone would ever publish her or read her or care.

Then "Eat, Pray, Love" happened. Massive, culture-shifting, movie-starring success. The kind of success that changes your legal name in the collective imagination. And here is where the story takes a turn that most success narratives skip: it left her, in her own words, "in a really tricky position."

Read · 4 sections

The Impossible Math of a Huge Success

After "Eat, Pray, Love," Gilbert faced a practical problem that was also a psychological trap. She knew, with absolute clarity, that whatever she wrote next would disappoint someone. Those who had loved the book would be disappointed because the next one wouldn't be "Eat, Pray, Love." Those who had hated it would be disappointed because she would provide evidence that she still lived. There was no winning. There was, she considered seriously, quitting—moving to the country, raising corgis, leaving the whole circus behind.

What stopped her wasn't ego or ambition. It was this: she would lose her beloved vocation. Writing was her home, and she couldn't afford to abandon it, not even for peace of mind.

So she faced a crisis that was its own kind of mirror. Six years earlier, she'd had to find a way to write despite constant, objective failure. Now she had to find a way to write despite overwhelming, objective success. Same problem. Different costume.

This is where Gilbert makes a leap that most writers never articulate, let alone act on. She realized that the psychological effect of the two experiences was nearly identical. Both had catapulted her out of the ordinary middle ground of human existence—the place where things are normal and reassuring and regular. Failure had shot her into "the blinding darkness of disappointment." Success had shot her into "the equally blinding glare of fame and recognition and praise." The world saw them as opposites—one bad, one good. But her subconscious couldn't tell the difference. All it knew was absolute distance from herself, the exact degree to which she'd been flung from home.

"Your subconscious is completely incapable of discerning the difference between bad and good. The only thing that it is capable of feeling is the absolute value of this emotional equation, the exact distance that you have been flung from yourself."

The insight crystallized: she had already survived the disorientation of failure. She'd learned the remedy once. She could apply it again.

What "Going Home" Actually Means

The remedy wasn't complicated. It was just brutally hard. You had to find your way back to your home—and by home, Gilbert means the thing in the world that you love more than you love yourself. For her, it was writing, pursued not for publication or praise or outcomes of any kind, but for the devotion of it. She'd learned this in the diner-waitress years, when she had nothing but the work itself. She could apply it now, when she had everything but peace of mind.

In 2010, she published the follow-up to "Eat, Pray, Love." It bombed. And she was fine. "Actually, I kind of felt bulletproof," she said, "because I knew that I had broken the spell and I had found my way back home to writing for the sheer devotion of it."

She didn't stop writing. She wrote another book, which was beautifully received. Then another. Some will fail, some might succeed. The point was no longer the outcome. The point was that she'd returned to the place where outcomes stop mattering—not because she'd learned to ignore them, but because she'd learned to love the work more than the results.

This is radical in how ordinary it sounds and how difficult it is to practice. Most artists, most people, spend their entire lives fleeing from failure and pursuing success—two opposites, they believe. Gilbert is proposing that both are equally disorienting, and that the only stable place to stand is in the work itself, stripped of ambition for particular results. It's a stance that requires what she calls "diligence and devotion and respect and reverence"—the same posture she'd adopted during those six years of rejection letters, when diligence was all she had.

The Home That Matters

She offers a template. Your home might be creativity, family, invention, adventure, faith, service, or even raising corgis. But it has to meet certain criteria: it must be worthy (addiction and infatuation don't count), and you must be able to dedicate yourself to it with such singular devotion that outcomes become inconsequential. That last part is the filter. If you're still measuring success by external metrics, you haven't found your home—you've found another version of the trap.

The talk ends with a promise that carries the weight of lived experience: "I can absolutely promise you, from long personal experience in every direction, I can assure you that it's all going to be okay." She's not saying the work will be easy or that the results will be good or that the world will validate you. She's saying that once you've anchored yourself to something you love more than yourself, the random hurricanes of outcome—success, failure, indifference—lose their power to capsize you.

It's a teaching drawn from her own arc: from unpublished waitress, to phenomenal success, to follow-up bomb, to continued, unhurried creation. The through-line wasn't talent or luck or even persistence. It was a refusal to let either failure or success define her relationship to the work. Both had to be survived. Both required returning to the same place: the devotion itself.

Where to go from here

If you're a creator struggling with the paralysis that follows either rejection or acclaim, Gilbert's framework offers a practical path: examine what you're defending when you defend your work. Are you defending the work itself, or your identity as someone who creates it? Are you protecting the integrity of the practice, or your image as a success? The distinction sounds subtle. In lived experience, it's the difference between art that survives its own reception and a career that collapses the moment the reception changes.

Identify your home—the thing worthy of devotion for its own sake, not for what it produces. Then build your house on it, as Gilbert says, and don't budge. The outcomes will come. Some will sting, some will intoxicate. Neither will matter as much as the next day's work, done with the same reverence whether the last book bombed or soared.

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Transcript

[0:13] So, a few years ago I was at JFK Airport

[0:16] about to get on a flight,

[0:17] when I was approached by two women

[0:19] who I do not think would be insulted

[0:21] to hear themselves described

[0:22] as tiny old tough-talking Italian-American broads.

[0:26] The taller one, who is like up here,

[0:29] she comes marching up to me, and she goes,

[0:31] "Honey, I gotta ask you something.

[0:34] You got something to do with that whole

[0:35] 'Eat, Pray, Love' thing that's been going on lately?"

[0:38] And I said, "Yes, I did."

[0:40] And she smacks her friend and she goes,

[0:42] "See, I told you, I said, that's that girl.

[0:44] That's that girl who wrote that book

[0:46] based on that movie."

[0:48] (Laughter)

[0:50] So that's who I am.

[0:53] And believe me, I'm extremely grateful to be that person,

[0:56] because that whole "Eat, Pray, Love" thing

[0:58] was a huge break for me.

[1:00] But it also left me in a really tricky position

[1:02] moving forward as an author

[1:04] trying to figure out how in the world

[1:06] I was ever going to write a book again

[1:07] that would ever please anybody,

[1:09] because I knew well in advance

[1:11] that all of those people who had adored "Eat, Pray, Love"

[1:14] were going to be incredibly disappointed

[1:16] in whatever I wrote next

[1:17] because it wasn't going to be "Eat, Pray, Love,"

[1:19] and all of those people who had hated "Eat, Pray, Love"

[1:21] were going to be incredibly disappointed

[1:23] in whatever I wrote next

[1:24] because it would provide evidence that I still lived.

[1:27] So I knew that I had no way to win,

[1:30] and knowing that I had no way to win

[1:32] made me seriously consider for a while

[1:34] just quitting the game

[1:36] and moving to the country to raise corgis.

[1:39] But if I had done that, if I had given up writing,

[1:41] I would have lost my beloved vocation,

[1:43] so I knew that the task was that I had to find

[1:46] some way to gin up the inspiration

[1:48] to write the next book

[1:49] regardless of its inevitable negative outcome.

[1:52] In other words, I had to find a way to make sure

[1:54] that my creativity survived its own success.

[1:56] And I did, in the end, find that inspiration,

[1:59] but I found it in the most unlikely

[2:00] and unexpected place.

[2:02] I found it in lessons that I had learned earlier in life

[2:05] about how creativity can survive its own failure.

[2:08] So just to back up and explain,

[2:09] the only thing I have ever wanted to be

[2:12] for my whole life was a writer.

[2:13] I wrote all through childhood, all through adolescence,

[2:16] by the time I was a teenager I was sending

[2:18] my very bad stories to The New Yorker,

[2:19] hoping to be discovered.

[2:21] After college, I got a job as a diner waitress,

[2:23] kept working, kept writing,

[2:25] kept trying really hard to get published,

[2:27] and failing at it.

[2:29] I failed at getting published

[2:31] for almost six years.

[2:32] So for almost six years, every single day,

[2:34] I had nothing but rejection letters

[2:35] waiting for me in my mailbox.

[2:37] And it was devastating every single time,

[2:39] and every single time, I had to ask myself

[2:41] if I should just quit while I was behind

[2:44] and give up and spare myself this pain.

[2:47] But then I would find my resolve,

[2:48] and always in the same way,

[2:50] by saying, "I'm not going to quit,

[2:52] I'm going home."

[2:54] And you have to understand that for me,

[2:55] going home did not mean returning to my family's farm.

[2:58] For me, going home

[3:00] meant returning to the work of writing

[3:02] because writing was my home,

[3:03] because I loved writing more than I hated failing at writing,

[3:07] which is to say that I loved writing

[3:08] more than I loved my own ego,

[3:10] which is ultimately to say

[3:11] that I loved writing more than I loved myself.

[3:14] And that's how I pushed through it.

[3:16] But the weird thing is that 20 years later,

[3:18] during the crazy ride of "Eat, Pray, Love,"

[3:19] I found myself identifying all over again

[3:22] with that unpublished young diner waitress

[3:24] who I used to be, thinking about her constantly,

[3:26] and feeling like I was her again,

[3:28] which made no rational sense whatsoever

[3:30] because our lives could not have been more different.

[3:32] She had failed constantly.

[3:33] I had succeeded beyond my wildest expectation.

[3:36] We had nothing in common.

[3:37] Why did I suddenly feel like I was her all over again?

[3:40] And it was only when I was trying to unthread that

[3:43] that I finally began to comprehend

[3:44] the strange and unlikely psychological connection

[3:47] in our lives between the way we experience great failure

[3:49] and the way we experience great success.

[3:52] So think of it like this:

[3:53] For most of your life, you live out your existence

[3:55] here in the middle of the chain of human experience

[3:57] where everything is normal and reassuring and regular,

[4:00] but failure catapults you abruptly way out over here

[4:04] into the blinding darkness of disappointment.

[4:07] Success catapults you just as abruptly but just as far

[4:10] way out over here

[4:12] into the equally blinding glare

[4:14] of fame and recognition and praise.

[4:16] And one of these fates

[4:18] is objectively seen by the world as bad,

[4:20] and the other one is objectively seen by the world as good,

[4:22] but your subconscious is completely incapable

[4:25] of discerning the difference between bad and good.

[4:27] The only thing that it is capable of feeling

[4:29] is the absolute value of this emotional equation,

[4:33] the exact distance that you have been flung

[4:35] from yourself.

[4:37] And there's a real equal danger in both cases

[4:39] of getting lost out there

[4:40] in the hinterlands of the psyche.

[4:42] But in both cases, it turns out that there is

[4:44] also the same remedy for self-restoration,

[4:47] and that is that you have got to find your way back home again

[4:50] as swiftly and smoothly as you can,

[4:53] and if you're wondering what your home is,

[4:54] here's a hint:

[4:55] Your home is whatever in this world you love

[4:57] more than you love yourself.

[4:59] So that might be creativity, it might be family,

[5:01] it might be invention, adventure,

[5:03] faith, service, it might be raising corgis,

[5:06] I don't know, your home is that thing

[5:08] to which you can dedicate your energies

[5:10] with such singular devotion

[5:12] that the ultimate results become inconsequential.

[5:15] For me, that home has always been writing.

[5:18] So after the weird, disorienting success

[5:20] that I went through with "Eat, Pray, Love,"

[5:22] I realized that all I had to do was exactly

[5:24] the same thing that I used to have to do all the time

[5:26] when I was an equally disoriented failure.

[5:28] I had to get my ass back to work,

[5:30] and that's what I did, and that's how, in 2010,

[5:32] I was able to publish the dreaded follow-up

[5:34] to "Eat, Pray, Love."

[5:35] And you know what happened with that book?

[5:37] It bombed, and I was fine.

[5:40] Actually, I kind of felt bulletproof,

[5:41] because I knew that I had broken the spell

[5:44] and I had found my way back home

[5:45] to writing for the sheer devotion of it.

[5:48] And I stayed in my home of writing after that,

[5:50] and I wrote another book that just came out last year

[5:52] and that one was really beautifully received,

[5:53] which is very nice, but not my point.

[5:55] My point is that I'm writing another one now,

[5:57] and I'll write another book after that

[5:58] and another and another and another

[6:00] and many of them will fail,

[6:01] and some of them might succeed,

[6:03] but I will always be safe

[6:05] from the random hurricanes of outcome

[6:07] as long as I never forget where I rightfully live.

[6:11] Look, I don't know where you rightfully live,

[6:13] but I know that there's something in this world

[6:15] that you love more than you love yourself.

[6:17] Something worthy, by the way,

[6:18] so addiction and infatuation don't count,

[6:20] because we all know that those are not safe places to live. Right?

[6:24] The only trick is that you've got to identify

[6:26] the best, worthiest thing that you love most,

[6:29] and then build your house right on top of it

[6:31] and don't budge from it.

[6:33] And if you should someday, somehow

[6:35] get vaulted out of your home

[6:37] by either great failure or great success,

[6:40] then your job is to fight your way back to that home

[6:42] the only way that it has ever been done,

[6:44] by putting your head down and performing

[6:46] with diligence and devotion

[6:48] and respect and reverence

[6:49] whatever the task is that love

[6:51] is calling forth from you next.

[6:53] You just do that, and keep doing that

[6:56] again and again and again,

[6:57] and I can absolutely promise you, from long personal experience

[7:00] in every direction, I can assure you

[7:02] that it's all going to be okay.

[7:04] Thank you.

[7:06] (Applause)

Elizabeth Gilbert
ArtistElizabeth Gilbert

American author whose 2006 memoir Eat Pray Love — a year-long journey through Italy, India, and Indonesia in search of pleasure, devotion, and balance — became one of the most-read…

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Creative-resilienceSuccess-failureArtist-lifeAuthenticityCreative-practice

Got Questions?

Frequently Asked Questions

Find something you love more than you love your own ego—in Gilbert's case, writing itself. When you dedicate yourself to the work for its own sake rather than its outcomes, rejection loses its power to stop you. She spent six years as a diner waitress surviving rejection letters by returning daily to the practice because she loved writing more than she hated failing at it.
Gilbert argues that both catapult you equally far from your normal, stable self—failure into darkness, success into blinding glare. Your subconscious can't tell the difference between the two; it only registers distance from home. This is why successful artists often feel as unmoored as struggling ones.
You don't stop caring by force of will. Instead, you build your 'home'—the thing you love more than you love yourself or others' approval—and anchor your practice there. For Gilbert, it's not indifference to reception; it's that the work's value comes from the devotion itself, not from external validation.
A worthy home is something you can dedicate yourself to with such singular devotion that outcomes become inconsequential—something noble and generative. Addiction and infatuation, Gilbert notes, are not safe places to live because they depend on particular results and keep you chasing.
Yes. Gilbert's point isn't that outcomes don't matter; it's that your stability and identity can't depend on them. You can write or create with the goal of success while also anchoring yourself to the practice itself. This way, when success comes, you don't lose yourself in it, and if it doesn't, the work remains meaningful.
Gilbert's remedy is simple: put your head down and return to the work with diligence, devotion, and reverence. Whether you're celebrating a win or mourning a loss, the action is the same—show up, practice, serve the work itself until you've found your footing again.

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