Sky Cowans, a wellness explorer and founder of the Sky Life vibe tribe, details why he continues practicing the Wim Hof Method—a system of breathing exercises, cold exposure, and meditation—nearly a year after training with Iceman Wim Hof in Poland for the Yes Theory documentary "Frozen Alive." The practice has delivered measurable physical benefits (lowered inflammation markers, strengthened immunity, accelerated muscle recovery) and profound psychological gains: increased mental strength, ability to find peace amid discomfort, and a concrete training ground for responding to life's inevitable pain with presence rather than reactivity. Cowans frames the ice bath as a teacher—a bounded environment where he learns to meet adversity with calm, a skill that transfers to real-world hardship.
In January 2019, Cowans traveled to Poland to film the Yes Theory documentary "Frozen Alive," where he underwent extreme cold training with Wim Hof himself. That week became a turning point. "It was one of the most physically and mentally challenging things I've ever done," Cowans recalls. The experience wasn't a one-time stunt; it catalyzed a lasting commitment to the method. Nearly one year later, he confirms: "The Wim Hof Method and cold therapy in general have become critical parts of my life for both my physical and mental health."
The Wim Hof Method consists of three pillars: breathwork, cold exposure, and meditation/concentration practices. The breathing component is designed to manipulate the body's physiology in measurable ways. As Cowans explains, "Physically the Wim Hof breathing method is designed to increase oxygen in the body and decrease carbon dioxide thereby increasing the amount of ATP in the cells."
ATP (adenosine triphosphate) is the cellular energy currency: molecules created in the mitochondria responsible for transporting and storing energy. By increasing ATP production, breathwork allows energy to move more quickly and efficiently through the body and brain. This isn't mystical—it's biochemistry. The breathing session also serves a practical purpose before cold immersion: it mentally prepares the practitioner and gives them conscious control of their breath, which is essential for remaining calm once submerged in ice.
Cold therapy doesn't mean jumping into a frozen lake unprepared. The Wim Hof Method emphasizes gradual cold exposure to acclimate the nervous system rather than shock it. Cowans describes a typical gathering at his friend Jarrod's house in the Hollywood Hills, where beginners are limited to one minute in an ice bath during their first attempt. Jarrod guides participants through deep breathing and mental focus, coaching them to stay present. Cowans notes that when he first started, he could only tolerate two minutes; now he manages ten, not because the cold feels warm, but because his relationship to the discomfort has transformed.
The immune and inflammatory effects are striking. Cowans reports: "I have not gotten sick once since starting cold therapy." The research backing this is robust. Cold therapy increases white blood cell production—immune cells that fight infection—and significantly reduces systemic inflammation, which underlies many chronic diseases. He also credits cold immersion with muscle recovery and repair, which is why professional athletes incorporate it into their training regimens.
When Cowans had his blood work done, his biomarker for inflammation registered at the lowest possible level. While he attributes this to overall diet and lifestyle, he emphasizes: "I strongly feel that incorporating cold therapy into my life has significantly contributed to that number being so low."
The physical gains pale beside the psychological shift. Cowans had been struggling with fear and avoidance before his first ice bath. Overcoming that resistance—and finishing the session alive and capable—created a feedback loop of self-efficacy. Every completion reinforced the belief that he could endure discomfort. "Every time I finish an ice bath I feel so overwhelmed with gratitude and just joy for life in general," he says.
But this joy isn't frivolous. It's the fruit of a deeper realization: your response to pain is yours to choose. As Cowans frames it, "Life is tough and pain and suffering are part of life they're part of being human it's our relationship to these emotions and how we react and respond that truly matters."
The ice bath is bounded suffering—voluntary, timed, survivable. It serves as a laboratory for practicing the mental skills needed when suffering arrives unbidden. Cowans states: "So when I get in the ice and I can find peace presents and even gratitude and joy in the midst of some real pain and discomfort I know that I can do the same when pain and discomfort show up in my life because I know that I get to decide how I react and respond."
This isn't toxic positivity or forced gratitude. It's the insight that while circumstances aren't always in your control, your inner posture toward them is. The more he practices choosing peace and presence in the ice, the more those qualities become his default response to life's inevitable hardships. "The more I choose peace presents gratitude enjoy no matter what the circumstances the more I attract those qualities back into my life," he reflects.
Cowans notes that millions worldwide are using the Wim Hof Method to overcome physical and mental limitations. The question driving his continued practice isn't abstract: "How can something so uncomfortable generate such remarkable results and such a blissful feeling?" The answer lies in a fundamental law of human psychology—you grow by encountering resistance and persisting through it. The cold is merely the vehicle.
Watching first-timers like his friend Katie face her fear and complete an ice bath reinforced this for Cowans. He saw in her the same transformation he'd experienced: terror before, pride and gratitude after. "I absolutely loved witnessing so many young people decide to spend their Saturday challenging themselves and doing something so beneficial for the mind and body."
The Wim Hof Method works not because cold is special, but because it creates a reliable, repeatable situation in which you can practice choosing your response to discomfort. Over time, that practice rewires your default posture toward adversity itself.
If you're drawn to the Wim Hof Method, start small. Explore the breathing techniques first; they require no special equipment and can be practiced at home. If cold exposure interests you, seek out guided sessions or workshops rather than attempting extreme cold alone. Cowans attended a workshop before beginning his practice. Consider finding a community—the accountability and social support of a gathering, like Jarrod's ice bath groups, can sustain the habit when motivation wanes. Finally, approach the practice with the mindset Cowans articulates: the goal is not to become superhuman or to dominate the cold, but to develop the mental skill of meeting discomfort with presence and choice.
