Bill Graham

“Every night is opening night. Every audience is the most important audience you'll ever face.”

“I never put on a show I wouldn't want to attend.”

“The audience doesn't care about your problems. They came for the show. Give them the show.”

“You can't fake it. If you don't care about the audience, the audience knows.”

“Rock and roll is not just music. It is a way of life, a community, a church without walls.”

“You don't become a promoter because you want to make money. You become one because you can't live without the energy of bringing people together.”

“The promoter's greatest asset is credibility—the belief that if they're putting on the show, it will be worth your time and money.”